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Live chat: Analyzing Apple's big announcement

Join CNET for live coverage of Apple's September 9 media event in Cupertino. Among the new products widely expected to be announced: the iPhone 6, and -- possibly -- a wearable product. CNET will be there live to bring you news updates, photos, and running commentary. Check out our full coverage at www.cnet.com.

3rd & 7 37yd

It's indeed like the iPod Nano with a big, sexy design upgrade.

by Scott Stein via CNET 9/9/2014 6:00:28 PM

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Cook: Apple Watch is the most personal device we've ever created

by Shara Tibken via CNET 9/9/2014 6:00:31 PM

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by James Martin via CNET 9/9/2014 6:00:36 PM

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Cook: We set out to make the best watch in the world, one that is precise, that's synchronized with an international time standard.

by Shara Tibken edited by Carrie Mihalcik 9/9/2014 6:00:45 PM

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by James Martin via CNET 9/9/2014 6:00:49 PM

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Cook: It's incredibly customizable so you can find one that reflects your personal style and taste.

by Shara Tibken edited by Carrie Mihalcik 9/9/2014 6:00:55 PM

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Interesting to hear Tim talk about the Watch's accuracy as... a watch. Most other smartwatch manufacturers don't even mention that.

by Tim Stevens edited by Carrie Mihalcik 9/9/2014 6:00:58 PM

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by James Martin via CNET 9/9/2014 6:01:08 PM

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Cook: Because you wear it, we inveted new intimate ways to connect and communicate directly from yoru wrist. And it works seamlessly with iCloud. And it's a comprehensive health and fitness device

by Shara Tibken via CNET 9/9/2014 6:01:20 PM

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by James Martin via CNET 9/9/2014 6:01:25 PM

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Cook: Apple Watch took very deep thinking and out of this came some truly remarkable innovation

by Shara Tibken via CNET 9/9/2014 6:01:37 PM

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There's a crown on the right, and a small button as well. You can twist the crown for some interface elements, press the button to select, presumably.

by Tim Stevens via CNET 9/9/2014 6:01:40 PM

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Cook: One of those was the user interface. As it turns out with every revolutionary product that Apple has created, a breakthrough in user interface was required.

by Shara Tibken edited by Carrie Mihalcik 9/9/2014 6:01:50 PM

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Cook is calling this a "breakthrough."

by Tim Stevens via CNET 9/9/2014 6:01:56 PM

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The dial to navigate reminds me of iPod click wheel.

by Scott Stein via CNET 9/9/2014 6:02:04 PM

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by James Martin via CNET 9/9/2014 6:02:20 PM

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Cook: With the Mac we introduced the mouse to make navigation simple. Clickwheel on iPod allowed users to scroll through thousands of songs. With iPhone, multitouch gave us the ability to interact with a beautiful canvas of photos of videos.

by Shara Tibken via CNET 9/9/2014 6:02:32 PM

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Clearly through-the-roof design upgrades. A gold version. But seems to aim for kids with rubber style bands.

by Scott Stein via CNET 9/9/2014 6:02:40 PM

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Waiting to hear about the sensors on the back. They look like four camera flashes.

by Tim Stevens via CNET 9/9/2014 6:02:40 PM

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by James Martin via CNET 9/9/2014 6:02:44 PM

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Cook: What we didn't do was take the iPhone and shrink the user interface and strap it on your wrist. The dispaly is to small. It would be a terrible user experience. Jokes about touch-to-zoom.

by Shara Tibken edited by Carrie Mihalcik 9/9/2014 6:02:56 PM

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by James Martin via CNET 9/9/2014 6:03:04 PM

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Cook says that "pinch to zoom" covers the content and "just doesn't work."

by Tim Stevens via CNET 9/9/2014 6:03:08 PM

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Cook: We placed extra functionality in a mechanisms that's been on the watch for decades. The dial, which Apple calls the Digital Crown

by Shara Tibken edited by Carrie Mihalcik 9/9/2014 6:03:21 PM

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by James Martin via CNET 9/9/2014 6:03:25 PM

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Cook: It's a very simple and elegant and amazing input and navigation device

by Shara Tibken via CNET 9/9/2014 6:03:40 PM

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by James Martin via CNET 9/9/2014 6:03:52 PM

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Cook: When on a map, when you turn the Digital Crown, it zooms in and out. When you have a list, you can scroll through the list. And you can do all of this without blocking the screen.

by Shara Tibken via CNET 9/9/2014 6:04:02 PM

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The crown lets you scroll without blocking the screen. A very nice idea. Pressing the crown pops you back to the home screen.

by Tim Stevens via CNET 9/9/2014 6:04:08 PM

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Digital crown suggests Apple doesn't want you to keep touching the screen.

by Scott Stein via CNET 9/9/2014 6:04:08 PM

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Cook: If in an app, if you press the digital crown, it returns to the Home Screen, just as you would expect it to

by Shara Tibken via CNET 9/9/2014 6:04:16 PM

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Cook: Apple Watch, of course, is made to be worn

by Shara Tibken via CNET 9/9/2014 6:04:20 PM

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by James Martin via CNET 9/9/2014 6:04:36 PM

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Cook: It can be worn all day or any occasion. It's as much about personal technology as it is about style and taste.

by Shara Tibken via CNET 9/9/2014 6:04:40 PM

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Cook: We thought not only of the function but the way it looked

by Shara Tibken edited by Carrie Mihalcik 9/9/2014 6:04:48 PM

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Interesting that Cook hasn't confirmed this is a touchscreen device just yet...

by Tim Stevens via CNET 9/9/2014 6:04:50 PM

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Cook: We're now going to hear about the design story through a video featuring Jony Ive

by Shara Tibken via CNET 9/9/2014 6:05:08 PM

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by James Martin via CNET 9/9/2014 6:05:09 PM

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Jony Ive now talking about the device.

by Tim Stevens via CNET 9/9/2014 6:05:17 PM

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. Ive, who helped design some of Apple’s iconic products including the iPod, iPhone and iPad, was in charge of hardware design until Cook expanded his job to include the look and feel of software in 2011. His first design was for the candy-colored, all-in-one iMac.

by Shara Tibken via CNET 9/9/2014 6:05:17 PM

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Via video, of course.

by Tim Stevens via CNET 9/9/2014 6:05:21 PM

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by James Martin via CNET 9/9/2014 6:05:37 PM

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Ive: We've designed a range of products so personal you don't put them on your desk or in your pocket. You wear them on your wrist

by Shara Tibken via CNET 9/9/2014 6:05:37 PM

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Cool music in the background, an infinite white wall, impossibly clean gadgets hovering in space.

by Tim Stevens via CNET 9/9/2014 6:05:40 PM

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Ive: We designed and conceived Apple watch as a singular product

by Shara Tibken via CNET 9/9/2014 6:05:51 PM

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